About Us!

After getting toe rings in the mid 1990's at a well known art fesitival, I was contemplating business ideas, went online, and bought toerings.com for $5.00. While raising four kids, I originally set up the business on a ping pong table in an unfinished Colorado basement (COLD!). We started in the primitive days of the world wide web with a very basic website, tricky credit card payments, and beeping burring internet connections (ie Earthlink!). But as soon as we went online in October 2001, we had a sale within the first hour!

After 15 years in Colorado, we moved BACK to our homeland of California and the business continues to grow. We love what we do and the joy it brings our customers!

Our wholesale customers are amazing and we enjoy the calls, emails, and comments we get on Facebook. People tell us they have searched high and low and when they find us, it's like hitting a pot of gold. We send a special thanks to our customers who come back year after year. We realize there are other choices out there, but we strive to give a little extra, go beyond what's expected, and commit to excellence in customer service. We also work hard to offer new styles, and change things up every season. 

With thousands of happy customers, we hope you will join the many (women AND men) who have discovered ToeRings.com and become happy, life long toe-ring wearers!

What Does a Toe Ring Mean?

A lot of people have asked about the meaning of toe rings...There is no meaning or right or wrong toe to wear them on. Whatever your personal style, you can wear them on any toe, right or left.

As symbol of being married, people in India wear toe rings. Toe rings are called “bichiya” (in Hindi), “mettelu” (in Telugu) and “metti” (in Tamil). Such rings are usually made of pure silver or gold. They are always worn in pairs on the second toe of both feet. At the wedding, the bride places one foot at a time on the sacred stone called the "ami kal" (cleansing) and her foot is also decorated with dots or "kungum bottus". The husband then places the toe ring on the second toe of each foot. This symbolizes the husband honoring his bride's purity. Kind of a nice tradition!